Crafting digital experiences that actually work — turning complex problems into clean, intuitive interfaces. With a strong business background, I design with both users and business goals in mind, ensuring every interface is as strategic as it is intuitive.































A curated set of case studies showing how I deliver impact.

01 /
Led enterprise UX for Saudi Electricity Company (SEC) across EV Intelligence, Power Quality Monitoring, Grid Operations, and 10+ additional products. Turned complex operational workflows and large-scale data into clear, actionable, user-centered experiences. Introduced AI-assisted workflows (Figma AI, Claude, Gemini), cutting ideation and wireframing cycles by ~50%.
This project is under NDA — get in touch to know more!

02 /
Redesigned the EVRE charging experience end-to-end, turning a slow, outdated app into a fast, intuitive platform for discovering, booking, and managing charging sessions. The redesign improved usability, boosted engagement by 40%+, and helped one of India's leading EV infrastructure providers deliver a more seamless experience.
View Case Study ↗
03 /
Redesigned TYNYBAY's website to simplify how businesses discover cloud consulting services. The new experience improved navigation, clarified complex offerings, and strengthened the brand's digital presence—helping potential clients understand Product Engineering and Cloud Engineering services while increasing engagement and trust.
View Case Study ↗
04 /
Simplifying the agent journey through smarter call transfer workflows. Redesigned the caller transfer workflow for a banking contact center, replacing a fragmented, manual process across 4–8 disconnected systems with a unified, AI-assisted experience — cutting handle time from 45 to ~15 minutes and giving customers a seamless, no-repeat experience.
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05 /
Simplifying enterprise financial planning through intuitive UX. Redesigned AWS's CapEx and OpEx planning platform by replacing fragmented workflows with a centralized, user-centered experience—reducing task completion time by 32%, lowering usability issues by 68%, and enabling faster, more consistent financial planning across teams.
View Case Study ↗
06 /
Improving collaboration and knowledge sharing through intuitive UX. Redesigned the Basecamp platform with simplified navigation, improved information architecture, and a modern user experience—making it easier for banking professionals to discover resources, engage with the community, and collaborate more effectively.
View Case Study ↗
07 /
Designed a premium fashion e-commerce experience focused on personalized styling and made-to-measure menswear. Simplified the customer journey from outfit discovery to stylist consultation, appointment booking, and custom order placement, creating a seamless shopping experience across devices.
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10 /
Construction Management


12 /
Facility Management
UX/Product Designer with 8+ years of experience leading end-to-end digital product design across healthcare, e-commerce, banking, cloud engineering, utilities, EdTech, and EV infrastructure. Partnered with teams at Amazon, TYNYBAY, and Saudi Energy to ship products from early concept through production. M.Des in UX & Visual Design, IIT Hyderabad.
Let's work together↗My process is built to deliver clarity, structure, and results at every stage. By combining research, design, and engineering collaboration, I craft products aligned with user needs and business goals.
Synthesize findings into sharp problem statements, user journeys, and measurable success metrics that everyone can align on.

Explore solutions through rapid sketches and high-fidelity prototypes, iterating quickly with continuous feedback loops.

Partner closely with engineers to ship polished experiences, backed by thorough specs, annotations, and design documentation.

End-to-end product design from discovery to delivery — research-backed, systems-driven, and built to hold up as products scale.
Responsive web and native mobile experiences with strong visual identity, built to hand off cleanly to engineering.
Micro-interactions, motion, and component systems that make interfaces feel considered — accessible by default, not as an afterthought.
A structured review of usability, journeys, and conversion blockers — delivered as a clear, actionable report your team can act on.